On Page Seo
Lots of people believe that search engine optimization (SEO) is the best way that would make their businesses stand out on the Internet. Yet, most of the people don't know where to start when doing SEO. There are two aspects of SEO. It is basically divided into two: On page SEO and Off Page SEO.
On-page optimization means getting your website ready for the search engines. This would involve the creation of keyword-rich content, meta tags, title tags, and descriptions with keywords. The website design should also be pleasant to the search engines. On page SEO helps you to promote your site and this technique is popular because it helps you to get higher SERP (Search Engine Rank Position). This SEO consists of following techniques:
You can set important headings of the paragraphs bigger than the original text. Heading tag (H tag) is appropriate to do that. In on page SEO, the texts within heading tag are easily tracked by the search engines.
Title of your webpage:
A title tag tells the search engine what your page is about, or what’s the topic of a particular page? It is also displayed in SERPs in the first line. The title of your website should contain your keywords or it may contain the name of your business or something about your offers.
Accurately describe the topic of a page. You should choose the “title” of your page very effectively which can communicate with users searching for information.
The title should not be too long. It should be short and informative.
The title tag is an important On Page SEO element, often ignored by different webmasters. The content within must be unique. If you have five web pages, then the title in each page should be unique. Otherwise, search engines will treat them as duplicate content and may skip your important pages having duplicate title tag texts. Don't fill up the title content with so many keywords. That way your web page may again be ignored by search engines.
The “description” meta tags gives a summary of a particular page to search engine.
The quality of your description tag which is displayed for each web result can have a direct impact on the chances of your site being clicked. So your snippet should be attractive and should describe your page in an informative manner.
Your description is important for search engine spiders. You should avoid too small and too long descriptions. Length of description should not exceed 160 characters. Just like title description, Meta description should be unique and should not be excessive with keywords.
Use to tag images with keywords. When searched with proper keywords, search engines find the proper images. If image file is given proper name, that gives search engines to find right kind of images in their results.
Internal Link Structuring:
Pages of the website should be internally linked. If the site's internal navigation is well structured, then search engines will find each website page quite easily.
The Stucture of your URLs.
You need to create a good directory structure for your website which can organize the content of your website. Make sure that your URLs contains your keywords as those are displayed in search result pages. Make sure that your site is easy to navigate.
Include a sitemap for your website. Without having a sitemap makes your web pages difficult to find through searching. A sitemap will keep your web pages indexed and search engine bots will find them easily. Even for visitors a sitemap helps them to easily navigate.
If you are interested in optimizing your site according to Google's SEO Guidelines, please fill up the form below for pricing. Please write in brief about your web-site plan so that we can come up with the quotation.